Google at MIPIM

Clemmie, the construction app created in partnership with Google Apps for Work, touched down at MIPIM 2016 in Cannes, Southern France, last week. As the largest real estate and construction expo on the planet, MIPIM 2016 brought together the leading players across multiple industries to share the latest innovations, projects and opportunities. As Google’s first real steps into the competitive construction, engineering and architecture industries, the launch of Clemmie attracted a huge amount of interest from across the exhibition. The tech giant’s presence at MIPIM represents a shift in industry priorities, as more firms begin to recognise the various advantages to Google’s technological approach to marketing and communication.

Within just six months of first being established, Clemmie took to MIPIM and kicked up a stir, with guest speakers from the Google team behind Clemmie on hand to explain the innovative technology in more detail. From on-the-spot demos at the Clemmie MIPIM stand to networking lunches at a charming villa just outside Cannes, the Clemmie team worked tirelessly to bring the innovative technology to MIPIM and give the entire industry the opportunity to create client-specific targeted marketing and prioritise opportunities effectively.

As a partnership between Clemmie & Google, Clemmie is an application designed to enable businesses to engage with and acquire new clients through targeted marketing. Built around one of the most innovative developments to come out of the Google Apps for Work team, the app allows firms to discover new projects as well as effectively pursue them beyond the means and scope of the competition.

Google at MIPIM
A member of the Clemmie team gives a demonstration of Clemmie’s real-world applications

Clemmie is already helping major firms pioneer a new level of industry insight and reach more clients than ever before, but MIPIM provided the first major opportunity to showcase the apps marketing potential to a wider audience. The company is also eagerly awaiting the opportunity to spread news of the app eastward with MIPIM Japan in September of this year, along with several other high-profile networking events.

As industries adapt to changing technology and begin to see the real potential of the digital approach, companies both large and small are grasping just how significant the Clemmie app could be to their business’ success. The launch of Clemmie represents a new stage in the relationship between firm and client. Firms now have the opportunity to engage with clients like never before through the latest in Google-pioneered technology. Judging by the response of industry professionals at MIPIM 2016, the industry has been waiting for this opportunity for quite some time.

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