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Clemmie begins final phase of product development to empower informed selling

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Clemmie, the personalised marketing and intuitive analytics platform, is taking a brief hiatus to upgrade its features and develop even more effective sales solutions. After a hugely successful Beta testing phase, Clemmie is taking some time to compile the feedback from our first six months of pioneering sales enablement into the latest Clemmie application. Sadly, that means our usual services won’t be available until the release of the new platform.

There’s no need to worry, however. Clemmie will return soon with a whole new range of features and functionality to enable total sales enablement and give your content the most adaptable, intuitive platform around. Our new services will make it even easier to store, distribute and track your content. The Clemmie platform is becoming even more versatile and our new features will give you absolute control over the sales process from start to finish. In short, it’s going to be worth the wait!

If you haven’t already signed up to Clemmie, it’s not too late. Just pop your details into the contact page and we’ll keep you informed about all the latest developments, give you front-row access to the launch of the new Clemmie app and let you in on all the latest offers as soon as they’re available. Sign up now, take total control of your content and gain the customer insights that drive real sales.

See you real soon!

The Clemmie team

Marketing & advertising October 2016

The month in Marketing & Advertising: October 2016

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This month we take a look at the big stories from the crazy worlds of marketing & advertising.

Facebook Conversation Topics wants to tell you what to talk about

Ever had the feeling that you’ve run out of things to say to your friends? Well, you’re in luck, because Facebook’s Messenger app is on hand with a range of ‘conversation topics’ to keep you and your friends chatting for hours.

The concept is simple: see what your friends on Facebook have been up to and build conversations around this information. It doubles as a more succinct newsfeed too, telling you what your nearest and dearest have been up to, where they’ve been and even what music they’re listening to.

The technology comes just a month after a user identified some code hidden in the Messenger app pointing to a new feature called Rooms. Slightly less promising than Conversations, this comes across more like a throwback to the days of internet chat-rooms, where people with a shared interest in topics can chat. Thankfully, it’s likely this version would eschew the anonymisation that made real internet chatrooms such a controversial feature of the newly burgeoning ‘world wide web’.

For anyone concerned about the state of humanity when we genuinely need algorithmic prompts to start conversations, you’re not alone. On the bright side, however, you’ll never be lost for words again.

Marketing & advertising

Marketers now spend more on mobile display ad spend than PC & tablet

For anyone in doubt of the power of mobile marketing, behold! Mobile display ad spend has now officially overtaken spending on Desktop and tablet. A new study by PwC and the Internet Advertising Bureau (IAB) this month revealed that mobile display ad spend reached £802m, £40m more than advertisers spent on PC and tablet. Digital advertising itself reached an all-time high of £4.78bn in the first half of 2016, the highest first-half growth rate in two years.

Mobile ad spend saw the biggest boost of all, however, with a 56% increase in the first half of 2016. In fact, 2016 has been a pretty good year for every area of mobile advertising. Ad spend on mobile sites grew 43% to £745m, while mobile video spend grew 129%, suggesting our mobile dependence could be turning into a full-blown addiction.

Consumer goods brands such as food, toiletries and clothing were responsible for 18.3% of the overall ad spend on mobile, with 18.3%, followed by travel & transport at 16.4% and automotive at 11.7%.

Paid search also received a boost courtesy of our mobile fixation, growing 18.1% to £2.49bn in the first six months of 2016. With recent YouGov data finding that 82% of smartphone users check their phones within an hour of waking (while 86% of 18-34s do so within half an hour), our mobile obsession doesn’t show any signs of abating soon.

Marketing & advertising

Unilever and Tesco call an end to a very public tiff

October has been a month of uncertainty for people across the UK, especially as the reality of Brexit begins to spread from political hypothesising to real-world impact. That’s right, with all the potential pitfalls and profits of Brexit, few could have anticipated it would hit the yeast-based spread market so hard.

Marmite fans throughout Britain decried the news that Unilever, in response to the falling value of the post-Brexit pound, were increasing retail prices on some of the UK’s favourite foodstuffs.

The row looked set to embroil Tesco and Unilever in a very public spat. Thankfully the companies reached an agreement within 24 hours of the announcement.

Unilever released a statement explaining “We have been working closely together to reach this resolution and ensure our much-loved brands are once again fully available. For all those that missed us, thanks for all the love.” It may seem like a trivial issue for the haters, but the announcement elicited a collective sigh of relief from Marmite-addicts everywhere, not to mention providing some free publicity for the both parties involved.

The publicity didn’t necessarily benefit both parties, however. The day following Unilever’s announcement saw Tesco shares up 4.2 percent, while Unilever shares were down 0.7 percent.

Marketing & advertising

Mcdonald’s: Ronald McDonald keeping a lower profile

Unless you’ve been living under a rock lately, you’ll be aware of the clown craze sweeping the world. Theories ranging from an internet craze gotten out of hand to some extreme form of viral marketing for a re-adaptation of Stephen King’s It abounds, but there have been other, less expected responses. The ‘killer clown’ craze has also provoked a huge backlash against the entire profession of clowning, and it seems even the most well-known aren’t immune to the collective coulrophobia.

That’s right, even McDonalds’ own Ronald McDonald is laying low until the heat surrounding the killer clown craze dies down. McDonald’s said earlier this month that it is being “thoughtful in respect to Ronald McDonald’s participation in community events” as a result of the “current climate around clown sightings in communities.”

Despite ‘hoping’ to disassociate itself from the current creepy fad, a clown has been spotted lurking by a McDonald’s in the Australian town of Moe, Victoria. Several sightings of a male clown wielding an axe at cars exiting the drive-through of the fast-food restaurant earlier this month.

Whether Ronald himself was involved is doubtful, but perhaps it’s best he keeps a low profile until this craze has finally run itself into the ground.

Marketing & advertising

Google steps in the smartphone ring with Pixel

Dubbed ‘the smartphone to end all smartphones’ by one, over-excited reviewer, this month saw the release of Pixel, Google’s first ever homegrown smartphone. As the first ever 100% Google Google designed phone, there was a lot of pressure on the Pixel to excel. That it’s the first phone to boast Android 7.1 and the reworked Google Assistant is being touted as the phone’s chief selling point.

Both of the newly launched Pixel phones come with a version of the aforementioned ‘Google Assistant’, promising new features including advances in artificial intelligence to improve personalised and voice-capable searches.

The phone’s physical design, with 5-in. or 5.5-in. screens and top-spec 12MP rear camera, have gone down reasonably well, although some thought-leaders have rightfully wondered why Google made the step into producing its own hardware at all.

The smartphones were just one aspect of the company’s new hardware push, however. Also unveiled at the conference were Google Home, a device that relies on Google Assistant, and a virtual reality headset/controller called Daydream View. Whether these releases will be enough to establish Google as a leader in the mobile hardware market remains unclear. It wouldn’t be the first time Google has made it late to the party only to become an industry leader.

Marketing & advertising

Marketing & advertising

The month in Marketing & Advertising: September 2016

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Virtual reality takes on new dimension

Oh, to work in the world of virtual reality! The medium has been through a lot lately. With a lukewarm reception at the Cannes Lions and just a few promising examples of the technology’s potential, investors could be forgiven for hedging their bets. But fear not, for a recent Nielsen survey of 8,000 consumers found that consumers might actually be ready for VR. Whether the world’s of marketing & advertising are ready, is another matter entirely.

According to a report released this month by Nielsen’s Media Lab, 24 percent of respondents said they are likely to use or purchase VR in the next year. The number of people who said they didn’t plan to try it fell even further when given a rudimentary explanation of its potential applications.

There was more good news for marketers interested in VR, too. Harry Brisson, Nielsen’s director of lab research noted that those interested in VR “are ‘triple-A’ consumers: Not only are they early adopters of new products and services, but they’re advocates for the brands that they use and love.” This is great news for companies already investing in VR, but it’s important to remember, when it comes to virtual reality, nothing is quite as it seems.

Marketing & advertising

Instagram doubles advertising base in 6 months

Instagram announced this month that it has increased its advertising base to over 500,000 businesses. The social network reached half a million advertisers just a few months after hitting 500 million active users, and the mobile photo-sharing growth doesn’t show any signs of abating. Speaking at a press briefing this month, Instagram’s head of brand development for EMEA Amy Cole said the top five advertising verticals on Instagram were now consumer packaged goods, eCommerce, retail, entertainment and technology.

In a bid to encourage more brands to engage with their audience, Instagram introduced ‘Business Tools’. The service allows companies to add a contact button to their page and provides more detailed data regarding the personality traits of their followers. The service has proven a hit, with 1.5 million businesses converting to a new profile on Business Tools.

The app’s ‘Stories’ feature, although derided as a Snapchat rip-off, has proven to be a big hit for businesses too. Cole explained the impact Stories has had on marketers. “We have seen brands make use of the fact that you can message people through stories and they go straight into your direct messaging. It gives brands that extra flexibility.”

Marketing & advertising

Youtube debuts new Call to Action TrueView feature 

This month saw Google introduce a new format for YouTube TrueView video ads. TrueView for Action allows for in-video ads to be tailored to a specific action. So rather than a generic ‘Learn more’ link appearing alongside the ad, brands can now choose their own phrase. Not only does this help banners achieve greater brand relevance, it allows advertisers to develop more specific ad campaigns.

Sridhar Ramaswamy, SVP of ads and commerce at Google, announced the new feature at the DMEXCO digital media conference in Germany this month. Ramaswamy said TrueView action ads will be tested throughout the year. With the reporting and user experience being fine-tuned, the aim is to make the new format available globally.

Google explained the option would be particularly useful for advertisers in “high consideration” industries, like those in financial services, automotive, or travel. Google will test this format for the rest of 2016, but we could see it rolled out by as early as next year.

Marketing & advertising

Yahoo confirms massive data breach

Yahoo found itself in hot water this month after confirming a massive data breach that affects hundreds of millions of users. The hack, which Yahoo confirmed this month, saw the birthdates, usernames, passwords and email backup details of half a billion users leaked. However, the tech company was quick to calm fears of a risk to people’s personal financial accounts with an official statement:

“The ongoing investigation suggests that stolen information did not include unprotected passwords, payment card data, or bank account information; payment card data and bank account information are not stored in the system that the investigation has found to be affected.”

The attack was first reported back in August when a hacker, going by the name ‘Peace’ claimed to be selling the private information of over 200 million Yahoo accounts. The details were allegedly put up for sale on a hacker’s marketplace called The Real Deal. At the time, Yahoo acknowledged they were aware of the claim, but stopped short of confirming or denying its authenticity. If you’re a Yahoo user, click here to check if your account has been hacked.

Marketing & advertising

Snapchat debuts Video-Enabled Sunglasses

As far as first hardware products go, Snapchat’s Spectacles could actually be a step in the right direction. As the tech startup looks to branch out beyond the world of app technology, there was a real danger of the company forgetting what made Snapchat so much fun – short & snappy user generated content. Thankfully, if the video-recording eyewear unveiled this month is anything to go by, user-created content is still an integral part of the formula.

Snap Inc (the tech company’s new corporate name) started calling themselves a camera company a few months back, and with the release of Spectacles, Snapchat is clearly planning to go way beyond the much-loved mobile app.

The Spectacle debut this month revealed that users push a button near the hinge of the glasses to record up to 10 seconds of first-person video. Each new button-tap records another video, allowing you to create several quick, first-person clips in a row, which can then be sent via the app to followers. The prospect for what users can do with an extra hand now free probably don’t bear thinking about, but it’s certainly opened up new markets for the image messaging pioneers.

Marketing & advertising

August Marketing & advertising

The month in Marketing & Advertising: August 2016

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This month we take a look at the top stories from the worlds of marketing and advertising, including the Rio Olympics and Snapchat’s new user data sharing policy.

Olympics 2016 proves there are winners and losers in marketing too

The 2016 Rio Olympics are over, but the marketing revelations keep on coming. The latest Brand Agility Index study by PR firm Waggener Edstrom Communications revealed the biggest marketing winners of the Olympic sponsors, and the podium has some surprising additions. Samsung and Nissan both earned golds for their performances, while long-time sponsors Visa and McDonald’s both failed to live up to expectations. Both Nissan and Samsung were boosted by the record medal haul enjoyed by team GB, who finished second behind the US. With a series of ads starring comedian Jack Whitehall, Samsung walked a fine line between comedy and drama. Likewise, Nissan took a tongue in cheek approach to the Games with a series of ads in which ‘Nissan executives’ gave team GB athletes a range of bizarre product placement requests. The car company covered every base with their campaign, including harnessing the power of the Games’ appeal through social media coverage and allowing fans to ‘train alongside team GB athletes’ via Facebook Live. With its Olympics hashtag #QuemSeAtreve (#WhoDares) being named third best-performing hashtag of the Games, Nissan outperformed global sponsors and enjoyed a full percentage point increase in their Brazil market share.

August Marketing & Advertising

Twitter signs up Warner Bros for UK ‘promoted stickers’ launch

In anticipation of the latest JK Rowling film Fantastic Beasts and Where to Find Them, Warner Brothers has teamed up with Twitter to introduce promoted stickers. The campaign will span across the UK, US, Japan, Brazil, France and Spain. The campaign allows brands to design four or eight stickers, which users can then add to their photographs as a form of “visual hashtag.” Photos featuring the brand’s stickers can be found by anyone who taps the sticker, including brands who want to see exactly who are engaging with their brand.

This isn’t the first time the sticker hashtag tool has been used in marketing, although it could be the most innovative use of it yet. Pepsi introduced the concept of visual hashtags in the US earlier this year, with the #PepsiMoji campaign encouraging users to take pics of custom emojis on its products’ packaging. As brands look to new ways to combine the digital and the physical worlds, we can expect a lot more in the way of cross-media, inter-brand collaboration.

August marketing & advertising

Snapchat enables advertisers to access personal user data

In an effort to increase its advertising revenue, Snapchat has pledged to allow advertisers access to personal user data. The move will allow advertisers to provide the most personalised marketing experience to the user since Snapchat first introduced ads back in 2014.  

Of course, the “sophisticated behavioural targeting tool,” as it is referred to, has raised yet more questions about the nature of privacy in social media. The company’s CEO, Evan Spiegel, had even called user tracking for the sake of tailored advertising “creepy,” but it looks like Snapchat has since come round to the idea. Some have called out the user tracking as an invasive measure, despite that the platform will not capture data from your browsing history outside the app. Snapchat addressed the issue, saying “We want you to feel understood. We want to understand what’s relevant to you and your life, and we want to show you things that you’ll care about.” Let us know in the comments what you think of Snapchat’s new personal data policy.

August Marketing & Advertising

Personalisation most important email attribute for click-through

Confirming what most marketers already suspected, this month saw a UK-based survey reveal personalisation as the attribute most likely to prompt click-through in an email marketing campaign. Conducted by French online marketing consultancy firm Mailjet, the survey asked a diverse pool of UK-internet users to point out the top five marketing email features most likely to get them clicking through to a branded page.

The survey found that personalisation took precedent as the most important overall factor, with 40.2% citing it as the most important element for a click-through. The study also threw up some unexpected findings, including that 40% of millennials (respondents aged 16-29) saw the email’s design as the most influential factor. As the age of the respondents rose, the importance placed on design dropped. Likewise, device compatibility was deemed less significant of a factor for older respondents than to those in the ‘millennial’ age bracket, with only 17.1 percent of respondents overall noting it as the most important element. The findings give further strength to Clemmie’s argument that personalisation is now an essential element to all marketing campaigns.

personalised email marketing

August Marketing & Advertising

The month in Marketing & Advertising: July 2016

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This month we take a look at the big stories from the crazy worlds of marketing and advertising.

Even the marketing for the Olympics is causing controversy

With the controversies hanging around the 2016 Rio Olympics, it can be easy to miss the new developments surrounding the tournament’s marketing campaigns. Under the original rule for athletes and their sponsors, no-one participating in the Games could allow their name, picture or sports performances to be used for advertising purposes during the Olympic Games. Now, for the first time ever in an Olympic tournament, that rule has been overturned. There’s just one caveat, the ad campaigns can’t overtly link to the Olympics. Non-Olympic sponsors like GoPro, Under Armour and Virgin, have been quick to take advantage of the marketing opportunities this provides, but it’s led to some fairly inventive attempts to skirt around the obvious link.
The athletes are also bound by the rules, even if it does mark a relaxation of the rules compared to past Games, where athletes could not publicly endorse their non-official sponsors during the weeks surrounding the tournament. During the 2012 London Olympics, athletes made their frustrations at the restrictive rules by Tweeting using the hashtag #WeDemandChange. The competitors may have got their wish, but they have to ensure they don’t explicitly relate the sponsors to the Games. This might sound like an overly arbitrary rule, but it probably won’t be the most controversial .

Coca-Cola slips down the global brand rankings

Despite consistently ranking as one of the most recognisable brands in the world, Coca-Cola no longer enjoys its ubiquitous status as the all-American company. That’s because July saw Coca-Cola drop out of Millward Brown’s ranking of the top global brands, a major measure of a company’s cultural presence and overall market value. The soft drinks giant’s fall from the top spot isn’t exactly unheralded, following its disappearance from Interbrand’s best global brands list in 2013. However, it does point to the importance of maintaining pace with changing technology, and shows just how much the internet has levelled the playing field for new companies. Of the top ten global brands, five specialised in computer software, and three weren’t trading as a public company before the turn of the last century. It’s not been a great month for Coca-Cola. Not long after being released, their ads for Sprite were branded as ‘sexist’ and ‘misogynistic’ by people across the internet. Taking a look at the ads, it’s not hard to see why people would take offence, with taglines like “She’s seen more ceilings than Michelangelo,” “You’re not popular… you’re easy,” and “A 2 at 10 is a 10 at 2.” If this is their attempt to bring the brand back into the spotlight, they may be best keeping a low-profile for a while.

VR impresses, albeit sporadically, at Cannes

Despite the world’s current preoccupation with virtual and augmented reality (thanks a lot, Pokemon Go), the new medium failed to live up to the hype at this year’s Cannes Lions. The world was waiting with baited breath to see where this exciting new technology will take us, so perhaps it was inevitable that the offerings at the annual advertising, marketing and communications event would disappoint. One of the most notable exceptions was Lockheed Martin’s “Bus Ride to Mars” project, which saw a group of schoolchildren board a bus in Manhattan only to be transported to the red planet’s surface through the power of virtual reality. The project was awarded 19 Lions, an even more impressive feat when you consider those awards spanned 11 categories and add up to more than any other single piece of work at this year’s festival. The top accolades, however, went to the New York Times. The publication’s VR experience “The Displaced” bagged the Entertainment Top prize with an immersive look at the journeys of refugees from around the world in a move that Entertainment Lions Jury President Jae Goodman said “catapulted the Gray Lady 100 years forward.”

Facebook Messenger passes one billion users

Continuing its indomitable rise to be the most pervasive brand on the planet, Facebook announced this month that its Messenger app now boasts over 1 billion monthly active users. The social media behemoth now owns three apps with more than one billion users. Joining the official Facebook app and Whatsapp (who Facebook bought in 2014), Facebook Messenger’s popularity further cements the company’s position as the leading social media brand. Google Maps and YouTube both also rank high in the app charts, but Facebook has invested wisely in new technologies to ensure its place at the top of the leaderboard. The introduction of chatbots designed to simulate human conversation, as well as constant updates to the apps games, has positioned Messenger in an integral role within Facebook. Talk of extending its digital assistant feature, currently only available in the San Francisco Bay Area, could see the app take on an even more intrinsic role in our daily lives but, until then, we’ll all have to make do with using it to shoot digital hoops and messaging strangers with unfortunate, albeit hilarious, names.

LinkedIn makes the move into user-videos

Following its acquisition by Microsoft, LinkedIn has tried to boost its interactivity and give key influencers the opportunity to post 30-second videos on selected topics. In a move that looks to tap into the Snapchat generation, the company hopes to give leading tastemakers from the Linkedin community the ability to deliver bite-sized lectures on relevant topics. Writing on the Linkedin blog, senior product manager Jonathan Sherman-Presser claimed: “you’ll get an intimate look at where [the influencers] work and hear their honest thoughts on topics central to the professional world.” The new video feature gives every Linkedin user the opportunity to hear top advice direct from industry leaders, but does not yet allow users to pitch questions they want answered themselves. Topics covered so far include the most important thing founders should avoid doing at a pitch meeting, how artificial intelligence will change the office dynamic and how colleges should measure their students’ success. The move may have come quite late in the day for the professional networking site, but if it can effectively tap into the big questions and ensure its topics are relevant, this could be the beginning of a new era for Linkedin and business.

Mobile marketing app

Clemmie app now available on iOS and Android

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Clemmie.xyz is proud to announce the launch of the official Clemmie app. The app is designed to enable everybody, from major corporation leaders to owners of independent startups, to instantly create custom company websites from their own marketing content and track client engagement on an individual level.

Created in partnership with Google, Clemmie.xyz is dedicated to enabling companies to engage and understand their clients on an individual basis. Site creation is a simple three step process. As soon as the client accesses the site, the Clemmie app begins to regularly feed back the engagement of that client. Clemmie’s up to the minute analytics tell you at a glance which aspects of your product, organisation or marketing message are of most interest to the client.

From there you can make informed decisions on the next course of dialogue or future marketing output.

The Clemmie app is completely free to download on Android and iOS, and each individual InSite costs just $4.99, or €4.99. 

Visit the Clemmie website at http://clemmie.xyz/ to find out more, or follow Clemmie on Twitter at https://twitter.com/clemmie_xyz or LinkedIn at https://www.linkedin.com/company/clemmie-xyz to find out about great new offers and all the latest Clemmie news.

Clemmie works with an extensive array of high-profile brands and internationally recognised names, including a major international architecture firm.

project_ara

The Month in Technology: May 2016

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This month we take a look at the big stories from the world of technology, an exciting, bizarre and often terrifying insight into our future, and the future of our robot overlords.

Google takes the mobile device back to its building blocks

With the smartphone market seemingly at peak capacity for ‘sleek, integrated technology’, this month Google decided to throw a curveball. Project Ara, Google’s highly anticipated ‘lego-style’ smartphone, always seemed like a bit of a novelty. The idea, to create a smartphone capable of customisation by adding and removing additional hardware features. The project has been brought up a number of times, but all the talk seemed to amount to nothing. Thankfully, after several years of trials, tribulations, and failed demonstrations, Ara looks like it might see the light of day after all.
Rafa Camargo, the lead engineer behind Project Ara, announced at the Google I/O Developer conference that a consumer version of the phone would become available ‘next year’, although when exactly that was is as yet unclear. If Project Ara does make its way to stores next year, it could completely disrupt the current ‘iPhone/Samsung’ style of continually putting out entire devices, where the only way to refurbish your phone was through software updates or a snazzy, albeit fairly superficial, phone case. The idea is to allow a constant of your smartphone through modular attachments. Want a louder sound? Attach some extra speakers to your phone. Want to take a detailed panorama photo? Eject the standard camera and plug in a wide angle lens. There is even talk of a glucometer attachment that allows diabetics to measure their blood sugar levels. In fact, the more you consider the possibilities of a phone like this, the more you begin to appreciate its value. Let’s just hope it can make that 2017 release date.

Google Announce Android N features

It’s been a big year for Google’s mobile operating system Android. After offering a tantalising glimpse into the new OS in March, Google decided to release a host of other initiatives at its annual developer’s conference earlier this month. As the most popular OS in the world, each new Android OS is usually hyped to the point of oversaturation. But Google chose instead to spontaneously announce the latest OS well before its planned release date later in the summer. This was a deliberate, and clever decision on the company’s part, giving developers more time to iron out any issues in time for its official launch.
The new OS comes with a host of new features, some of which the company discussed during the keynote speech. Security, productivity, and performance were the chief focus of the new system, but there was a whole host of specific elements that have set tech tongues wagging. The most anticipated feature by far is Google Assistant, which aims to become ‘your own personal Google’, which grows to understand you in a way that its current digital search assistant can’t. Other features include hugely reduced app size, which allows for rapid installs, a multi-window feature that enables you to look at two different apps on your phone at once and a picture-in-picture option, which allows you to watch videos whilst also browsing another app. Whether

Tetris movie gets green light

Now for the news nobody has been waiting for; the production company behind such classics as ‘Mortal Kombat’ and ‘Mortal Kombat: Annihilation’ has announced their latest contribution to cinema: The Tetris Movie. With its simple, logic driven premise and complete absence of character development, the idea of a Tetris movie has been circulated as a running joke in Hollywood circles for years. But Larry Kasanoff, the man behind the reviled ‘Mortal Kombat’ movies, announced this month that his production company Threshold Global Studios would begin filming the first Tetris film next year. At a budget of $80 million, the film promises to be gloriously indulgent, if nothing else.
For any Tetris fans concerned that the movie may not do justice to the beloved 80s arcade game, fear not. Kasanoff and his production partner Bruno Wu (CEO of China’s Sun Seven Stars Media group) announced that the movie will be the first in a trilogy, so they have three goes to get the ‘sci-fi’ thriller right. Kasanoff justified the decision to Mashable, saying “You’ve gotta ask yourself why Tetris has been so successful for so many years; we’ve thought of a really great science fiction movie out of it. I get pitched video game projects all the time, and we’re very picky about that stuff.” Whether he was picky enough remains to be seen.

Facebook responds to political bias accusations

Mark Zuckerberg, the founder of Facebook, this month met with US conservatives to discuss why the social networking site is said to favour ‘progressive’ views over right-wing news stories. Zuckerberg has previously conceded that the ‘Trending Topics’ section of its site is controlled by humans and not a popularity algorithm as many thought. Earlier this month, a former employee of the company alleged popular conservative stories were suppressed by the ‘Trending Topics’ editors in favour of more ‘progressive’ news stories. The revelation, which was revealed by tech blog Gizmodo, has some serious implications for the way facebook distributes its news.
Although a private company, Facebook’s widespread popularity (with over 1.6 Billion users) means it is now one of the biggest distributors of news in the world. Following the meeting of conservatives at the company’s California headquarters, Zuckerberg wrote on his Facebook page: “We’ve built Facebook to be a platform for all ideas. Our community’s success depends on everyone feeling comfortable sharing anything they want. It doesn’t make sense for our mission or our business to suppress political content or prevent anyone from seeing what matters most to them.”

Artificial intelligence March 2016

The month in AI: March 2016

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This month we take a look at the world of Artificial Intelligence and its growing presence in daily life.

Google’s AlphaGo wins big

As technology pervades every aspect of our daily life, the role of artificial intelligence is becoming the hot topic for gadget-evangelists and technophobes alike. ‘Computer-learning’technology has been around for decades now, but it’s only now that we’re really beginning to understand the potential impact it could have on society.

In a startling example of how far AI has developed, a Google artificial intelligence programme won a resounding victory over the renowned Go master Lee Se-Dol. Famed for its complexity, the 3,000-year-old board game requires intense concentration and the ability to see several moves ahead at all times. But Google’s AlphaGo programme bested Mr Lee by 4-1, suggesting that algorithms and complex software are developing at a rate that could render many intricate human skills obsolete within a few years. AlphaGo points not only to how far AI has progressed in the past decade but to how quickly it can improve its own understanding. A game that has been honed by the human brain for almost 3,000 years was mastered by AlphaGo over the course of just a few years, with no end to this mechanical evolution in sight.

The success of AlphaGo represents the most significant breakthrough in computer programmed learning since 1997 when IBM’s Deep Blue supercomputer conquered the world chess champion, Garry Kasparov. Demis Hassabis, Chief executive of the company behind AlphaGo, Google DeepMind, was quoted as saying “one day [these algorithms] can be used in all sorts of problems, from health care to science.”
Artificial intelligence March 2016
Go master Lee Se-Dol looks on as AlphaGo takes the upper hand

‘Tay’ sets a dark tone for the future of AI

A less encouraging milestone achieved by AI, Microsoft launched its AI chatbot earlier this month. ‘Tay’, as the programme was affectionately known, was designed to learn from the humans it interacted with through Tweets and DM’s. Microsoft launched ‘Tay Tweets’ claiming the account became more intelligent the more it was used: “The more you chat with Tay the smarter she gets”.

The software did indeed show a remarkable ability to mimic language structure and adapt to human influence. Sadly, Tay’s digital education wasn’t necessarily a cause for celebration, largely because the teachers she interacted with chose to feed her some extremely questionable material. Within 24 hours of going live, the AI software had turned from a rather rigid, albeit friendly, automaton, into a ‘Hitler-loving sex slave’ with a penchant for Donald Trump quotes and deeply disturbing 9/11 conspiracies. The chat robot, which was modelled to speak like a teen girl, had to be deleted after her replies became increasingly un-PC.
 Artificial intelligence March 2016
Tay, the easily led genocidal robot

Incredibly, Tay isn’t Microsoft’s first attempt at a teen-girl chatbot. Xiaoice was intended as a friendly female companion to provide advice to people using Chinese social networks. With around 20m users globally, Xiaoice has been met with significantly less criticism than her younger digital sibling, although that may be because she has yet to resort to alarming displays of xenophobia and troubling sexual innuendos.

Google at MIPIM

Google debut at MIPIM 2016

Construction, MIPIM 2016, News, Technology | No Comments

Clemmie, the construction app created in partnership with Google Apps for Work, touched down at MIPIM 2016 in Cannes, Southern France, last week. As the largest real estate and construction expo on the planet, MIPIM 2016 brought together the leading players across multiple industries to share the latest innovations, projects and opportunities. As Google’s first real steps into the competitive construction, engineering and architecture industries, the launch of Clemmie attracted a huge amount of interest from across the exhibition. The tech giant’s presence at MIPIM represents a shift in industry priorities, as more firms begin to recognise the various advantages to Google’s technological approach to marketing and communication.

Within just six months of first being established, Clemmie took to MIPIM and kicked up a stir, with guest speakers from the Google team behind Clemmie on hand to explain the innovative technology in more detail. From on-the-spot demos at the Clemmie MIPIM stand to networking lunches at a charming villa just outside Cannes, the Clemmie team worked tirelessly to bring the innovative technology to MIPIM and give the entire industry the opportunity to create client-specific targeted marketing and prioritise opportunities effectively.

As a partnership between Clemmie & Google, Clemmie is an application designed to enable businesses to engage with and acquire new clients through targeted marketing. Built around one of the most innovative developments to come out of the Google Apps for Work team, the app allows firms to discover new projects as well as effectively pursue them beyond the means and scope of the competition.

Google at MIPIM
A member of the Clemmie team gives a demonstration of Clemmie’s real-world applications

Clemmie is already helping major firms pioneer a new level of industry insight and reach more clients than ever before, but MIPIM provided the first major opportunity to showcase the apps marketing potential to a wider audience. The company is also eagerly awaiting the opportunity to spread news of the app eastward with MIPIM Japan in September of this year, along with several other high-profile networking events.

As industries adapt to changing technology and begin to see the real potential of the digital approach, companies both large and small are grasping just how significant the Clemmie app could be to their business’ success. The launch of Clemmie represents a new stage in the relationship between firm and client. Firms now have the opportunity to engage with clients like never before through the latest in Google-pioneered technology. Judging by the response of industry professionals at MIPIM 2016, the industry has been waiting for this opportunity for quite some time.

MIPIM 2016

Clemmie to launch at MIPIM 2016

Construction, Industry, MIPIM 2016, News | No Comments

Clemmie, in partnership with Google, is proud to announce it will be attending the world’s premier property expo, MIPIM 2016. Hosted by the world’s premier property market, the annual MIPIM exhibition brings together real estate professionals from every sector. The event provides an international platform for industry leaders from across the world to connect and share the latest innovations and discuss the industry’s biggest issues. Clemmie will announce its presence to leading industry figures at MIPIM, offering its brand of intelligent software solutions specifically designed for the construction industry.

Clemmie is an App that helps businesses engage with and understand clients on an intricate level, enabling firms to market their capabilities effectively and efficiently. Clemmie also functions as a customisable package of software solutions and qualified tender opportunities specifically designed to give firms first access to the best projects across the world. Developed in partnership with Google and global construction industry experts, Clemmie provides firms with the latest tools, infrastructure and market know-how to stay at the forefront of the international market.

Over the past 27 years, MIPIM has become the leading worldwide property event gathering, providing unrivalled access to the greatest number of international property leaders, development projects and real estate industry insights. The event’s internationally diverse exhibition floor and comprehensive programme of conferences and events gives a detailed insight into the latest global market trends whilst sharing the latest advances in the industry. The event will play host to the most influential players from every corner of the property market, offering unrivalled access to the greatest number of development projects and an exclusive networking platform.

Clemmie provides firms with the latest tools, infrastructure and market know-how to stay at the forefront of the international construction market.

The event includes a dedicated programme of conferences, case studies, pitching sessions at the Vitra lounge or private talks with famous architects and startups. MIPIM 2016 provides firms with the opportunity to promote projects, network with partners and find new clients, source capital and position their company as a serious contender in the global industry.

Clemmie will be launching an exclusive new product suite for the Construction & Engineering sector, Clemmie.xyz at MIPIM 2016. To see what Google can do for your business, find the Clemmie stall in the MIPIM 2016 event programme and come along to find out more, or better yet, come join the Clemmie team for cocktails at the Clemmie villa!

MIPIM 2016 takes place 15-18 March 2016 in Cannes, France. To attend the Clemmie cocktail soiree, be sure to RSVP here.