Like most design-based industries, architecture relies on nailing that first impression when it comes to finding work. The entire process depends on creating designs capable of capturing both the essence of an area and the imagination of the client. Not only this, but the application process entails the endless sending of portfolios and hoping to hear something back. The subjective nature of design and the growing number of independent architects can make winning projects more taxing than the design of the building itself. That’s why it’s vital architects take every advantage available to get their designs out there, especially when it involves embracing new technology, particularly the digital architecture portfolio.
Stand out from the crowd
It’s a sad fact that, in the architecture world, exceptional design is no longer a guarantee of landing a project. With so many competing firms vying for a limited number of projects, it’s vital companies hit the right notes on the first pitch. Pitching to prospective clients relies on having an eye for originality, putting across your designs in a unique way while understanding what it is they’re looking for. Digital portfolios can achieve all of these things. But while they have become more common in the past decade, they are still far from being the norm.
Printing out a full portfolio of designs can be time-consuming and costly. The price of printing high definition images on high-quality paper then sending the finished portfolio out to a developer can have a significant impact on your overall ROI. Instead, firms are beginning to realise the value of switching to a digital portfolio, and not merely for the time, cost and effort this saves.
Switching to digital delivery ensures your portfolio is promoted in a much more direct fashion, but also gives adds a reciprocal element to your designs. Thanks to the growth in digital rendering, potential clients can now explore a design in a 3D environment, adding a further level of interactivity.
Quantify your strengths
For architects, there are a few universal truths; you’re only as good as your last project, the right project doesn’t always go to the right designer, and you never stop learning. That last point, in particular, is why any tools that allow you to measure your design skills should be embraced at every opportunity. InSites provide regular updates on your how the client has engaged with your portfolio, breaking their interaction down into measurables like the amount of time spent on each particular design, the number of unique page views and the number of visitors. Knowledge is power, and through the analytics, you can begin to create a plan of action for future discussions with the client.
InSites provide regular updates on your how the client has engaged with your portfolio, breaking their interaction down into measurables like the amount of time spent on each particular design, the number of unique page views and the number of visitors. Knowledge is power, and through the analytics, you can begin to create a plan of action for future discussions with the client.
With a digital portfolio, you can begin to build up a better understanding of what is working and what isn’t through quantified feedback. Good design may be something that can’t be taught, but intelligent marketing certainly can.
Hand-pick your portfolio on the move
Another issue facing architecture firms today is the need to be available to engage with opportunities at a moment’s notice. While most major new project bids will be announced by developers months in advance of the submission date, opportunities can become available with no prior warning and be snapped up even faster.
The strength of using a digital portfolio such as those generated through a Clemmie InSite lies in the metrics it provides, the highly original and interactive method of presenting your designs and the speed with which you create them. In any industry, wasted time means wasted money.
For an architect travelling across continents and attending regular pitches, digital portfolios can be the ideal preface to a face-to-face interview. Not only are they quick and simple to make, but by utilising it alongside web analytics tools, they give the architect a readable breakdown of the client’s key interests around which they can structure their subsequent interactions.
One of the biggest challenges facing the architecture industry today is the futile pursuit of projects that, for one reason or another, will never be attained. Architecture firms can spend thousands in pursuing projects that were only entered into a bid process as a formality. A Clemmie InSite covers the responsibility of several stages of the bidding process. It acts as a precursor to an Expression of Interest (EOI), it puts a digital spin on the traditional portfolio, and it acts as a device for testing the water in the case of new opportunities.
A major Clemmie client (a leading architecture firm with studios based around the globe) went from winning one in every 70 projects to one in every 13 after signing up to Clemmie. Architecture firms across the world spend millions pursuing projects they will never acquire, but a digital portfolio created with a unique URL, when used in conjunction with a web analytics tool, allows them to pursue only the opportunities they stand a real chance of winning.
As a marketing and communication tool, the digital portfolio is the evolution of several other tech innovations of the past decade. Combining the creative interactivity of a website, the personalised touch of an email and the behind the scenes insights of web analytics software, an interactive digital portfolio gives architects the tools to promote their design in the right way, to the right people.